diff --git a/Makefile b/Makefile
index bf0ebbe..1091fa3 100644
--- a/Makefile
+++ b/Makefile
@@ -78,10 +78,8 @@ publish:
 theme:
 	"$(PELICANTHEME)" --install "$(THEMEDIR)" --verbose
 
-gitlab: html
-	test -d "$(OUTPUTDIR)" &&\
-	mkdir -p public &&\
-	rm -rf public/* &&\
-	cp -r "$(OUTPUTDIR)"/* public/
+github: publish
+	ghp-import -m "Generate Pelican site" -b $(GITHUB_PAGES_BRANCH) "$(OUTPUTDIR)"
+	git push -f origin $(GITHUB_PAGES_BRANCH)
 
 .PHONY: html help clean regenerate serve serve-global devserver publish github