diff --git a/Makefile b/Makefile
index 8219047..fb1cde5 100644
--- a/Makefile
+++ b/Makefile
@@ -81,6 +81,9 @@ theme:
 github: publish
 	touch "$(OUTPUTDIR)/CNAME"
 	echo "avinal.is-a.dev" > "$(OUTPUTDIR)/CNAME"
+	mkdir -p "$(OUTPUTDIR)/custom"
+	cp -a /custom/.  "$(OUTPUTDIR)/custom/"
+	cp 404.html "$(OUTPUTDIR)"
 	ghp-import -m "Generate Pelican site" -b $(GITHUB_PAGES_BRANCH) "$(OUTPUTDIR)"
 	git push -f origin $(GITHUB_PAGES_BRANCH)